Courage and Consistency: The Built Anyway Method
The goal isn't abs. It's being able to have and enjoy the life you want to live. At 420+ pounds, that was something I could only dream of. As a coach, it's the most important aspect of our relationship- your dream. Maybe it's never having to think about how big the seats are at the stadium or concert venue before you buy tickets. Maybe it's not having to buy an extra seat on the plane, or not needing that seat belt extender. Maybe it's just not having to THINK about your body for once and just being comfortable in your skin... No matter how big or small, your dream is important and I know that together we can get you there. I build every plan around you- your life, your biology, your schedule, the goals you’re actually willing to commit to. Not a generic program with your name pasted on top. This is a partnership. I work with you, not at you. That means real conversations, real adjustments, and a plan that flexes when your life does, because it will. My training is based in motivational psychology, not just exercise science. So we don’t start with a workout split. We start with adding good habits and the barriers that have kept you from forming them in the past. Movement, strength, cardio, smarter food choices are key elements that we layer in, once we get a solid foundation of habits built to support you through your journey. This isn’t a 12-week countdown to nowhere... Success isn’t a number on the scale on a specific Tuesday- it’s the life and body you actually want- long term. Whether that’s finishing a marathon, hitting a new deadlift max, stepping on a bodybuilding stage, aging without falling apart, keeping up with your grandkids, or getting ahead of a hormonal curveball you wont be doing it alone. And here’s the part so many coaches gets backwards: this isn’t about restriction, or taking things away. It’s about addition. Adding nutrition, adding movement, adding habits that make you feel better right now, not just someday in the future. Because the goal isn’t just a longer life... It’s a life you can truly enjoy.
The Built Anyway Blog and other resources...
Built Anyway Blog
This is your hub for real, practical guidance on fitness, nutrition, and the mindset that ties it all together. Dive into articles here on training, hydration, eating well without diet-culture noise, and just about anything else I'm thinking about at the time. You will find honest insights and tools here to help you reach your goals- no fads, no gimmicks, just what actually works.
I did it and you can too.
I'm not special. I'm just someone who tried enough things, enough ways, enough times to build a framework that can be applied to anyone. I did the math. I did the science. I figured out how to make it last. And I can share that knowledge with you- so your transformation doesn't need to take 18 years...
Fun and Practical Tips
My blog and Instagram are packed with articles and videos giving you the tools you need to achieve and MAINTAIN your fitness goals. We are all about the science- but we like to keep it fun too. Follow along for crispy diet soda reviews, ideas on how to survive the holiday potluck parties and 4th of July cookouts, and all manner of other absurdities to keep you entertained while you get Built Anyway.
From the Boardroom to Barbells
As a former HR exec, I know how impossible it seems to put yourself, and your health, first. There is always another deadline, another task, another fire to put out and you leave yourself with whatever you have left over at the end of the day to take care of your needs. I want to remind you that you have to put on your oxygen mask before you help others. Put yourself and your health first in your life and you will find that you have more energy, more time, and more focus to do the other things you love and be there for your team, your family, and your dreams.
Transformation Tiers
Premium Transformation Tier
Experience unparalleled support in our Premium Transformation Tier. This tier comes with a full nutrition and training plan, complemented by daily habit check-ins, private weekly coaching calls, guaranteed responses from your coach within 12 business hours, and continuous monitoring and adjustment—while enjoying unlimited access whenever you need. Benefit from expertly managed supplements, blood work, hormones, peptides, macros, and anti-aging regimens and protocols, all researched and planned for you. Whether you're at the business center in your hotel, chasing after your grandkids, enjoying drinks on vacation, or buckling down on that big project at work your well-being stays on track effortlessly.
Access to Coaching App- fitbudd & Nutrition Tracking App- Cronometer
Review of blood work, hormone or performance supplementation, nutrition supplementation, peptides, macros, and anti-aging regimens.
Personalized nutrition and training plan with a custom stack of macros, supplements, peptides, etc. to aid in your transformation
Weekly 30 minute Progress Check-In Calls
Daily workout and nutrition logging in the app
24/7 chat support w/ response within 12 business hours
$150
Weekly
Fundamentals Transformation Tier
Discover your full potential with a tailored approach that features a 30-minute monthly session with Coach Ward to define and adjust your goals and strategies. In addition, you'll receive a personalized fitness and nutrition plan designed to fit your lifestyle, along with individual macros, meal plans, continuous support and regular check-ins, you'll be equipped to make lasting changes and reach your goals. Embark on this journey to a healthier you!
Access to Coaching App- fitbudd & Nutrition Tracking App- Cronometer
Personalised nutrition and training plan
Bi-Weekly Progress Check-ins
1 full supplement review
Chat support with guaranteed response in 48 business hours
$50
Weekly
Transformation Maintenance Tier
You've reached your goals or are well on your way! You don't need me daily anymore... but you still want to maintain the fitness you've achieved and you want to use my nutrition and fitness plans and tools to keep you on track! This tier allows you to keep access to all of the tools you've been using with Coach Ward to attain your goals. You keep chat access with your coach to ask important questions and advice as your daily life and circumstances change. You also have access to one live 15 minute call a month to keep you motivated and informed!
Continued access to fitbudd and Chronometer for daily tracking
One 15 minute call a month with Coach Ward
Chat access with guaranteed response time within 72 hours
$25
Weekly
One-Time Program Review
Feel like you just need a little guidance to help you get your own training and nutrition plan on track? We offer one time consultation where Coach Ward will walk through your training and fitness plans with you, provide suggestions, answer questions, and help you refine your routine into something that works better with your biology and goals.
One hour review of client's own nutrition/training plan
Expert advice on hormone and performance supplement stacks, peptides and more
$100
for 1 dayWard Stanford
Head Coach/Owner
Hi! I'm Ward... and believe it or not, I wasn't built this way. But I got Built Anyway and I want to help you get there too! As you may know if you've watched any of my videos- I was never meant to be the guy at the grocery store that people stop to ask my about gym routine! I'm a nerd and a former fat kid. who got up over 400 pounds before I figured out how to turn my life around... But as it turns out- I am that guy now. And every time someone stopped me I found myself excited to pass on some of the knowledge I had gained over the years. For the last decade or so, I've only been able to work with clients on a part-time basis, so when the chance presented itself I jumped at the opportunity to take off my tie and put on my signature short-shorts and get to work doing something I really love- Helping people enjoy their lives more fully. I spend my days coaching clients, working out, studying nutrition or exercise science, listening to podcasts and reading journal articles on metabolism catalysts. (so you don't have to!). At night, I am chilling at home with my small family. We have three rescue Pit bulls- Mabel, Gracie, and Max who are absolute balls of joy... and hilarity. I'm a brother, an uncle, a partner, a dogfather, and a friend. My favorite things to do are geek out about David Bowie, Chris Cornell, Broadway, professional wrestling (AEW!), movies filmed prior to 1995, and cooking shows! More about Coach Ward: Ward Stanford has spent decades inside the thing he coaches. Powerlifter, amateur bodybuilder, hybrid athlete, half marathoner — not as a professional with a team and a recovery staff, but as a person who figured it out the same way most people do: through reading, experimenting, failing, and adjusting until the science and the lived experience finally agreed with each other. That background produces a kind of expertise that no certification alone can replicate — a deep, practical fluency in body recomposition, muscle building, fat loss, cardiovascular training, and long-term health that comes from having actually done all of it, at real-life scale, without favorable genetics, or professional infrastructure. What separates Built Anyway Coaching from a smart trainer with a good program is the psychology. Ward holds a Master's degree in Organizational Psychology — the science of motivation, behavior change, and what actually makes people follow through. Combined with advanced knowledge of nutrition science, blood work and biomarker management, GLP-1 pharmacology, performance enhancement, and evidence-based supplementation, the result is a coaching approach that treats the whole person rather than just the macros. The complicated gets made simple. The science gets translated into daily life. And the psychology gets applied not as a motivational afterthought but as the foundation the entire program is built on — because knowing what to do and actually doing it are two completely different problems, and Ward has spent his career learning how to solve both.
Complete personalised fitness solution
One-to-one Video Calls
Connect with me over one-to-one video calls to discuss your goals, progress, techniques and more.
Compliance Tracking
Build long term healthy habits with daily, weekly, and/or monthly compliance tracking for workouts, nutrition and everything else.
Wearable Integration
Connect your wearable device with the app to track your daily activity levels and workout metrics like heart rate and calories burnt.
Bi-Weekly Check-ins
Check-in with bi-weekly photos and measurements to keep track of your progress.
Personalised Workouts
Get frequent adjustments on your workout plan based on your heart rate, feedback and of course, your schedule & preferences.
Customised Nutrition
Get custom nutrition plans based on your biology, dietary preferences, and budget.
Don't take my word for it... Real client feedback
Worth Every Dollar! "You can only get so far by yourself. I had months of hard, semi-consistent training and saw zero gains. Your strategy of incorporating this (programing) into everyday life is POWERFUL. I believed I needed to spend more time in the gym, eat endless carbs, and make the gym my number one hobby. It doesn't have to be that way. Balance is one of the most important concepts I've learned." "Ward is the best at what he does. Have full faith in the program and commit to it!"
Jake
"A lifetime of Skeletal Issues, connective tissue disorder, and autoimmune diseases convinced me I couldn't do it... But I was wrong. I just couldn't do it the same way as everyone else. 'Eat less, move more' were empty words that didn't work after the first 50 pounds came off. I found myself lighter, but unable to shed the rest of the unwanted weight, and still unable to have the active life that I dreamed of. Under Coach Ward's guidance, I changed the old strategies for something more in tune with my biology and body. I'm gaining muscle, stability, and strength which allows me to live the life I've always wanted to live. It's not about how I look in a bathing suit- for me, its being able to walk my dogs, go to a music festival or hike with friends along a river trail. I also lost an additional 60 pounds over the last two years... without the suffering I had always experienced when trying to get my life and diet under control. At this point, I know I'm never going back because the tools I've gained working with Ward will grow with me and allow me to sustain the lifestyle I've achieved."
Amanda
Amanda is a cyborg with 4 rods and over 40 screws holding her spine together!
Frequently Asked Questions
How do I know which plan is right for me?
Schedule a free consultation. Coach Ward will walk you through the options and you can choose the level of support that fits with your life and budget.
Can I switch packages?
Absolutely! In fact we encourage it! Our hope is that everyone works their way down to our Maintenance Tier! However, if you ever feel that you need more or less support, you are welcome to reach out and adjust your package. We only ask that you complete the current payment cycle you are in before you switch in order to keep billing clean and efficient.
Do I have to buy any special tools, foods, or supplements to succeed?
Absolutely not! The key to our programming is sustainability. We may recommend special supplements or tools that could improve your results, but all of our programs are designed to meet you where you are. Coach Ward will guide you in discovering ways to make your goals achievable no matter what kinds of foods you like, no matter what your supplement budget is or how many special tools you have... the key is habits and heart. With those two things- anything is possible.
